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February 23, 2010

'Twilight Saga: Eclipse' renews partnership with Burger King for promotional campaign



Burger King will once again sponsor the summer release of “The Twilight Saga: Eclipse.” The studio and the burger giant will work together to promote the film in theaters on June 30, 2010.

The two partnered successfully to promote "The Twilight Saga: New Moon" with exclusive merchandise at the restaurant. That promotion campaign that ran last year, featured a special “New Moon” fan pack, a series of limited-edition "New Moon"-themed BK® Crown Cards, “New Moon” water bottles and much more. Stay tuned for additional details about Burger King Corp.’s promotion of “The Twilight Saga: Eclipse.”

In “The Twilight Saga: Eclipse”, Bella once again finds herself surrounded by danger as Seattle is ravaged by a string of mysterious killings and a malicious vampire continues her quest for revenge. In the midst of it all, Bella is forced to choose between her love for Edward and her friendship with Jacob — knowing that her decision has the potential to ignite the ageless struggle between vampire and werewolf. With her graduation quickly approaching, Bella is confronted with the most important decision of her life.

"The Twilight Saga: Eclipse" opens in theaters on June 30.

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