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March 03, 2011

Jimmy Fallon and Ben & Jerry’s announce new ice cream flavor – "Late Night Snack"

Move over "Chunky Monkey" and "Cherry Garcia", ice cream makers Ben & Jerry's are teaming up Jimmy Fallon to create a new flavor of the popular ice cream. The talk show host is teaming with iconic ice cream company Ben & Jerry’s to introduce the new flavor entitled “Late Night Snack.” The flavor is inspired by Fallon's NBC show "Late Night With Jimmy Fallon." The flavor features vanilla bean ice cream with a salty caramel swirl and crunchy fudge covered potato chip clusters.

The idea for the collaboration came from a skit performed on "Late Night" in with Fallon and house band, The Roots in which they sang a song based on Ben & Jerry's ice cream.

“Having our own flavor of Ben and Jerry’s gives everyone here at ‘Late Night’ an excuse to do what we were doing anyway, staying up late and eating pint after pint of Ben and Jerry’s ice cream. Only now we can call it ‘research,’” said Fallon. “And we came up with the perfect combo of salty and sweet. I can't wait for people to try it!”

The new flavor will arrive in stores across the country this week.

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