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February 26, 2015

Ride based on 'The Lego Movie' coming to Legoland

Fresh off the heels of the super successful "The Lego Movie," a ride based on the popular movie is coming to Legoland later this year.
In a press release announcing the ride, the top brass behind the project had this to say:
Merlin Entertainments Chief Executive Officer Nick Varney:
“We’re excited to be partnering with Warner Bros. Consumer Products and The LEGO Group on such a, dare I say, awesome, adventure. Emmet and Wyldstyle have become immensely popular at our theme parks and Discovery Centers across the globe and bringing this new 4D movie exclusively to our guests continues our Merlin philosophy of creating memorable family experiences.”
Jill Wilfert, Vice President of Licensing and Entertainment for the LEGO Group:
“More than a film, The LEGO Movie became an anthem for creative building, inspiring families around the world to pull their LEGO collections out and piece together their imaginations. I know that LEGOLAND guests are going to love seeing these characters in a fun, new adventure.”
This new 4D film will be ready for parks and Discovery Centers in North America, Asia and Europe later this year.

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